How can travel brands stay relevant in an era of shifting loyalties and sustainability demands?
Drawing on their expertise, Steve and Caroline discuss how tourist destinations can build stronger communities, nurture loyalty in an age of brand disloyalty and use social media to create authentic, shareable moments. We also look at how sustainability has moved from a differentiator to a necessity, with younger travellers demanding responsibility and purpose from the businesses they support.
Discover why now is the time to future-proof your brand, embed sustainability at every level and find out how authenticity and transparency are defining the next era of the travel industry.
About the authors:
Stephen Lowy is Chairman of the British Educational Travel Association (BETA) and CEO of Anglo Educational Services (AES), which manages foreign student apartments in Central London. He is serving as Interim CEO of the Mountbatten Program and is a board member of the Tourism Alliance, Trustee of the Savoy Educational Trust and Chairman of Association of Serviced Apartment Providers (ASAP). He is the author of Creating Loyalty in Youth Travel.
Caroline Bremner is a global travel thought leader with 28 years of experience in market research. She advises global travel brands, destinations and consumer goods players on how to navigate the new travel normal, embrace consumer trends, digitalization and sustainable innovation to meet climate targets and unlock long term value. She is the author of Future-Proofing Travel.
Where to find them:
Stephen
LinkedIn: https://www.linkedin.com/in/stevelowy/
Website:
angloeducaional.com (Anglo Educational Services)
umidigital.co.uk (Umi Digital)
residenceapartments.com (Company)
Caroline
LinkedIn: https://www.linkedin.com/in/carolinebremner1/
TIME STAMPS
00:00 – Introductions
01:05 – Why did you decide to write a book on the future of travel?
03:38 – Future-proofing your travel business
06:58 – Driving loyalty among Gen Z
14:05 – Digital habits and social media influencing brand perception
21:10 – Balancing sustainability and the fast-changing market
27:28 – One key thing you learned from writing your book
31:36 – Where to find the authors
#TravelMarketing #BrandStrategy #Sustainability #InfluencerMarketing #CustomerExperience #FutureOfBusiness #OffThePage #BusinessBooks