Welcome back to the Off Trail Podcast!
Today we sit down with the one and only Jen, the owner of Alpine Fit.
We begin the show with a little backstory of how Jen found herself to be in Alaska, and how she came about to start a gear company. We chat loving time outdoors, self propelled travel, and priorities of family and business. We discuss the easy access of wilderness being right outside her doorstep and evolving to combine her passions.
We then go deep into the company itself and learn everything we can about Alpine Fit. We take a walk through Jen's experience in chemistry, textiles, and retail and her pursuit of bringing them all together underneath one proverbial umbrella. We chat merino wool and silver fiber technology. We then learn about their flagship product, their long sleeve shirt, that was built to be the one piece of versatile gear for most needs.
We discuss bushwhacking leggings, research and product development, and dive down the rabbit hole of body shapes and sizes. We learn Jen went deep into research even pulling old U.S. military data to find averages of body styles. Then she took all her combined data to offer two body styles for each product, instead of scaling sizes with the same proportions. A scientist and a gear creator combined!
We chat her chase of perfection in sizing, officially opening the store in 2019, and a planned trip to PCT Trail Days! We talk lightweight gear and then take a hard right turn into the philosophy behind marketing in the outdoors, and we love it! Jen starts the conversation with stating she does not like marketing and we begin unpacking a feeling that many gear creators struggle with in the outdoors, when you combine a passion with your work. We chat marketing being contrived and even sometimes dipping into the realm of dishonesty. There is no right or wrong, instead only feelings shared.
We fantasize about the creation of an Alaskan long trail and discuss its current conditions. We chat about Denali, coastal views, and get lost once more in the dense foliage of a bushwhack literally and figuratively. We then discuss how a legging can withstand the elements and Alpine Fit's creation of the perfect one.
We discuss being an entrepreneur and the list of tasks that only ever grows. We chat mental health, doing more, and spending time in the outdoors. Jen wakes up at a 6am on a Sunday with the idea for a new product and spends her morning designing. We then chat time management and the difficulties that arise when the to-do-list is never ending.
We chat setting alarms, looking at a clock and making yourself go to lunch, and finding balance before all our eyes become glazed over. We talk about finding balance, learning how to manage time over time, and health being a critical factor in being the best business owner you can be. We then drink some proverbial coffee, coin a term of working 25/7 somehow breaking the laws of physics and finding an extra hour each day, and the love of problem solving.
We discuss creating your own routes in Alaska, spoon feeding a bear peanut butter, and bears crossing the street. We wonder about moose and ask two parted questions that Jen absolutely "loves." We learn about the trail in her eyes being a starting place for adventure and setting an example as a company to live in a place that is desirable and give access to jobs that people are passionate about. We wrap the show with a simple but elegant answer that says it all...No
To learn more about Alpine Fit click below:
Website: https://alpinefit.com/
To learn more about who we are: