Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Offbeat & On-Brand is the podcast where bold strategies and sharp insights meet branding with an edge — because ordinary just won’t cut it. Hosted by Nikki Stasiuk, a Brand Experience Designer who helps entrepreneurs turn unconventional ideas into unforgettable brands, this show dives into the art of standing out.
Expect a mix of expert advice, real-world brand transformations, and unapologetic truths about what it takes to build a business that gets noticed. If you’re ready to ditch the cookie-cutter approach and create a brand with personality, purpose, and presence — you’re in the right place.
Tune in and let’s make your brand impossible to ignore.
Theresa Lambert is a business coach, best-selling author of Achieve with Grace, speaker, and podcast co-host of Dissecting Success. She also has an impressive hotelier background in luxury hospitality. Theresa uses her experiences to support female entrepreneurs, coaches, and leaders in redefining success with elegance. She helps them create the impact, income, and freedom they desire without the hustle.
There is no one-size-fits-all in business. To create a long term sustainable business, we must be able to show up consistently and clearly with our message. Theresa believes in building a business foundation that's rooted in your personal strengths and allows you to build your business in a way that feels fun, natural, and expansive. She understands that by creating a unique personal brand vocabulary, we are able to attract more ideal clients.
Highlights:
02:17 Get to Know Theresa
09:00 Hurdle to Overcome
11:23 Experience and Realization
14:55 Theresa in the Hotel Industry
18:52 Highlighting Differences
22:08 The Book
26:31 Achieving with Grace
28:29 The Flow: Curate the Right Pieces
33:53 The Living Room
35:57 Being Brave with your Brand
37:20 Hang out with Theresa