Ep 172: Is AI actually going to change the world? with Chris Kilin CEO and co-founder at Brandback and Glara.ai

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Offcuts

Tim Richardson

178 episodes

1 week ago

Offcuts is a podcast and newsletter about commerce, culture and AI.   We explore how brands grow in a changing landscape. From shifting consumer behaviour to the rise of AI in digital work. It is part founder’s perspective, part field notes from inside the industry. We speak to founders, operators and technologists about what is working, what is changing and what is next. Expect sharp thinking, useful links and the occasional hot take. All grounded in what is actually happening. Not just what is trending.   Brought to you by the team at Factory: https://www.factory-digital.com/

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Ep 172: Is AI actually going to change the world? with Chris Kilin CEO and co-founder at Brandback and Glara.ai

Offcuts

32 minutes 20 seconds

1 month ago

Ep 172: Is AI actually going to change the world? with Chris Kilin CEO and co-founder at Brandback and Glara.ai

In this episode, I sit down with Chris Kilin, CEO and co-founder of Brandback and Glara.ai, to explore the disruptive power of AI for consumer commerce.

We'll dive into the journey that led him from big consulting to building a start-up, and why he believes AI is creating 'real revenues' in a way Web3 never did.

We break down the new AI framework for consumer brands - covering both External AI, like agentic shopping, and Internal AI for efficiency - and discuss how to cut through the noise of the crowded AI search visibility landscape.

We also tackle the challenge facing most brands: moving from fragmented experimentation to realising true AI efficiency, and we ask Chris how a brand should spend a £50,000 AI budget for maximum impact.

Finally, we look ahead to the next 12 months for the optimistic and pessimistic views on AI’s future, and ask the ultimate question: Is AI actually going to change the world?

This podcast is brought to you by Glara.ai - the Generative Engine Optimization (GEO) platform helping ecommerce brands grow through AI search visibility.

👉 Learn more at Glara.ai/offcuts

Checkout Factory here.