Wichita State University President Richard Muma joins EAB’s Sally Amoruso to share how the university’s deep partnerships with private industry define the student experience and fuel regional growth. From embedding students with local companies on day one to building an innovation campus that anchors nearly 50 businesses, Wichita State is redefining what it means to be a public research university. Dr. Muma discusses how this “applied learning” model not only prepares students for the workforce but also makes the city of Wichita a hub for talent, innovation, and opportunity.
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Wichita State University President Richard Muma joins EAB’s Sally Amoruso to share how the university’s deep partnerships with private industry define the student experience and fuel regional growth. From embedding students with local companies on day one to building an innovation campus that anchors nearly 50 businesses, Wichita State is redefining what it means to be a public research university. Dr. Muma discusses how this “applied learning” model not only prepares students for the workforce but also makes the city of Wichita a hub for talent, innovation, and opportunity.
Is Hyper-Personalization the Key to Enrollment Marketing?
Office Hours With EAB
35 minutes 23 seconds
3 months ago
Is Hyper-Personalization the Key to Enrollment Marketing?
Student expectations keep rising, yet too many recruitment marketing campaigns still read like mass emails. In this episode, EAB’s Michael Koppenheffer and Ryan Gardner-Cook outline a four-stage roadmap for hyper-personalizing the recruitment journey. and identify the student data required to power each step. You’ll hear where to start, the kinds of student data needed, how to design meaningful tests, and the pitfalls to avoid so you can replace “spray-and-pray” blasts with personalized recruitment experiences that scale.
Office Hours With EAB
Wichita State University President Richard Muma joins EAB’s Sally Amoruso to share how the university’s deep partnerships with private industry define the student experience and fuel regional growth. From embedding students with local companies on day one to building an innovation campus that anchors nearly 50 businesses, Wichita State is redefining what it means to be a public research university. Dr. Muma discusses how this “applied learning” model not only prepares students for the workforce but also makes the city of Wichita a hub for talent, innovation, and opportunity.
