The Offsite Podcast is a candid, behind-the-scenes catch-up with host Jordan Gal and the friends, founders, and thinkers he admires. Each episode kicks off with real talk about work—what’s hard, what’s going well, and what’s unfolding in the moment. But just as important is what’s going on outside the lines of work: personal growth, ambition, envy, burnout, and the chaos of building while being human. With a rotating cast of co-hosts, the show is as much about chemistry as it is about insight.
This is a podcast about making sense of the mess and meaning of modern work and life, without taking ourselves too seriously. Honest updates, sharp takes, and the occasional therapy session, all recorded with a mic, a laugh, and a glass of something nearby.
Brought to you by Rosie, the AI-powered phone answering service for small businesses.
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The Offsite Podcast is a candid, behind-the-scenes catch-up with host Jordan Gal and the friends, founders, and thinkers he admires. Each episode kicks off with real talk about work—what’s hard, what’s going well, and what’s unfolding in the moment. But just as important is what’s going on outside the lines of work: personal growth, ambition, envy, burnout, and the chaos of building while being human. With a rotating cast of co-hosts, the show is as much about chemistry as it is about insight.
This is a podcast about making sense of the mess and meaning of modern work and life, without taking ourselves too seriously. Honest updates, sharp takes, and the occasional therapy session, all recorded with a mic, a laugh, and a glass of something nearby.
Brought to you by Rosie, the AI-powered phone answering service for small businesses.
What's the real reason traditional SEO and content marketing are dead? Jordan chats with Chris Gimmer, who's bootstrapping GoodMetrics.io and co-founded Snappa.com, and Craig Hewitt, CEO of Castos podcasting platform, about the current state of customer acquisition. Gimmer explains building Good Metrics as an alternative to Google Analytics, while Hewitt reveals how hiring marketer Mark Thomas increased trials by 30%. The conversation digs into AI's impact on marketing automation, with Gimmer noting that Python scripts can identify potential customers on Twitter and Reddit. "Nothing is working for us" in terms of new acquisition channels, admits Hewitt. How are seasoned entrepreneurs adapting their strategies when traditional marketing playbooks fail? The trio also discusses AI-powered SEO strategies and the challenges of scaling beyond paid advertising in today's saturated market.
In This Episode:
(00:00) Welcome and Introductions - What Are You Working On?
(01:16) Chris Gimmer's Good Metrics Beta Launch Journey
(03:11) Craig Hewitt's 30% Trial Increase with Strategic Marketing
(05:20) The Future of AI SEO and Content Distribution
(12:41) Why Nothing Works in Customer Acquisition Anymore
(24:04) Vibe Coding and AI Automation for Lead Generation
(40:04) The Reality of Building Without Traditional Channels
(50:35) Parenting as Entrepreneur Fathers - Travel and Life Balance
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About the Show
Jordan Gal, founder and CEO of Rosie AI, hosts the Offsite Podcast where he teams up with rotating entrepreneur friends to explore what's happening in their work and beyond. After successfully building and selling CartHook, Jordan now leads a VC-backed company while sharing candid insights about the realities of startup life. The show combines real-time business updates with deeper conversations about founder psychology, growth strategies, and the personal side of entrepreneurship that rarely gets discussed publicly.
Resources:
Christopher Gimmer: https://x.com/cgimmer
Craig Hewitt: https://x.com/TheCraigHewitt
Jordan Gal: https://www.linkedin.com/in/jordangal/ Rosie AI: https://heyrosie.com/
Offsite
The Offsite Podcast is a candid, behind-the-scenes catch-up with host Jordan Gal and the friends, founders, and thinkers he admires. Each episode kicks off with real talk about work—what’s hard, what’s going well, and what’s unfolding in the moment. But just as important is what’s going on outside the lines of work: personal growth, ambition, envy, burnout, and the chaos of building while being human. With a rotating cast of co-hosts, the show is as much about chemistry as it is about insight.
This is a podcast about making sense of the mess and meaning of modern work and life, without taking ourselves too seriously. Honest updates, sharp takes, and the occasional therapy session, all recorded with a mic, a laugh, and a glass of something nearby.
Brought to you by Rosie, the AI-powered phone answering service for small businesses.
