You business can’t be very successful if you are just like everyone else.  How do you build your differentiation? Why do many firms and services in the same industry look the same, simply copies of each other and essentially all become commodities largely competing on price and destroying shareholder value? How do you take your business out of the commodity trap and build a strongly profitable business? Also discussed in this episode are issues at the nexus of customer value proposition, resource-base strategy, culture and the role of leaders in building organizations with capability to win enduringly in their markets. Please send your comments or questions on this podcast to olusfilespodcast@gmail.com . #business #strategy #culture #differentiation