Are you an entrepreneur launching new products or innovation or a Product, Business or Marketing Manager doing same? This podcast is for you. This podcast discusses how to drive rapid adoption of new products and innovation. For marketing practitioners, it links the innovation diffusion theory from classic marketing to contemporary design thinking practice. Managers of social behaviour change programs in sectors like agriculture, health, financial inclusion and green energy will also find the podcast very useful. #innovation #newproducts #marketing #business #behaviourchange