OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our clients and teams, and give them a vision into what could be the future of media and marketing. Hosted by Justin Simon.
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OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our clients and teams, and give them a vision into what could be the future of media and marketing. Hosted by Justin Simon.
Talk #13: Gamifying Shopper Data: How Consumer Rewards Apps Are Transforming Customer Loyalty Programs
OMD RedTalks
37 minutes 32 seconds
1 year ago
Talk #13: Gamifying Shopper Data: How Consumer Rewards Apps Are Transforming Customer Loyalty Programs
In this episode of OMD RedTalks, Robin Wheeler, Chief Revenue Officer at Fetch, discusses how a combination of first-party shopper data and purchase behavior insights provides marketers with a deeper understanding of the consumer journey, ultimately helping to enhance customer loyalty by offering users more personalized rewards for purchases.
Tune in to discover how Fetch is revolutionizing marketing strategies by enabling brands to tap into a more comprehensive view of where customers shop and what they’re buying.
OMD RedTalks
OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our clients and teams, and give them a vision into what could be the future of media and marketing. Hosted by Justin Simon.
