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Omdia Crit Comms Circle
Omdia Critical Communications
85 episodes
1 week ago
Welcome to the Crit Comms Circle, the podcast bringing you market insight direct from Omdia analysts, exploring all facets of the critical communications industry.

This podcast is hosted by Paul Bremner, Principal Analyst in Omdia's Critical Communications and Public Safety team. Paul has more than 10 years' experience providing industry insights for clients, regularly presenting at company and industry association events. Based in the UK, Paul holds a Bachelor's degree in Physics from the University of Exeter.

If it’s your first time listening, then thanks for coming, and welcome to the Circle.

Have a topic you’d like to discuss on the show? Interested in joining as a guest?
Get in touch with us at critcommscircle@omdia.com
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All content for Omdia Crit Comms Circle is the property of Omdia Critical Communications and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Crit Comms Circle, the podcast bringing you market insight direct from Omdia analysts, exploring all facets of the critical communications industry.

This podcast is hosted by Paul Bremner, Principal Analyst in Omdia's Critical Communications and Public Safety team. Paul has more than 10 years' experience providing industry insights for clients, regularly presenting at company and industry association events. Based in the UK, Paul holds a Bachelor's degree in Physics from the University of Exeter.

If it’s your first time listening, then thanks for coming, and welcome to the Circle.

Have a topic you’d like to discuss on the show? Interested in joining as a guest?
Get in touch with us at critcommscircle@omdia.com
Show more...
Business
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Ep 84: Unifying the emergency response workflow
Omdia Crit Comms Circle
25 minutes
1 week ago
Ep 84: Unifying the emergency response workflow
In this episode, we explore one of the biggest shifts shaping today’s mission-critical communications industry: the evolution toward unified platforms. As public safety operations become increasingly data-driven, the line between voice, data, and multimedia continues to blur. This change is driving agencies to seek greater interoperability, flexibility, and—above all—choice.

With the recent announcement of Zetron’s new end-to-end critical communications platform, Salus, we dive into how unified architectures can streamline emergency workflows without forcing agencies into vendor lock-in.

We're joined by Scott French, President & Executive General Manager at Zetron, who brings more than 35 years of experience across global leaders including Motorola and Panasonic. Scott shares his perspective on what next-generation platforms mean for public safety, why timing and emerging tech (AI, cloud) matter, and how Salus has been designed from the ground up to support diverse operational needs.

💡 Top Takeaways
  • The industry isn’t asking for fewer vendors—it’s asking for greater choice and interoperability.
  • Unified platforms must be designed around operational workflows, not just technology layers.
  • A shared UX across emergency response stages can reduce latency and error.
  • Cloud-first strategies allow faster innovation, but hybrid + on-prem will remain essential depending on service and policy needs.
  • Openness is key—platforms must integrate beyond their own vendor ecosystem.
  • Agencies should shift away from assuming that “one vendor = best experience.”


👋 Get Involved:
Have questions or want to join the podcast? Email us at critcommscircle@omdia.com  
Omdia Crit Comms Circle
Welcome to the Crit Comms Circle, the podcast bringing you market insight direct from Omdia analysts, exploring all facets of the critical communications industry.

This podcast is hosted by Paul Bremner, Principal Analyst in Omdia's Critical Communications and Public Safety team. Paul has more than 10 years' experience providing industry insights for clients, regularly presenting at company and industry association events. Based in the UK, Paul holds a Bachelor's degree in Physics from the University of Exeter.

If it’s your first time listening, then thanks for coming, and welcome to the Circle.

Have a topic you’d like to discuss on the show? Interested in joining as a guest?
Get in touch with us at critcommscircle@omdia.com