Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music. Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective. BONUS FOOTAGE + MORE on our Patreon: https://www.p...
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Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music. Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective. BONUS FOOTAGE + MORE on our Patreon: https://www.p...
Inside the Modern Record Label: What ACTUALLY Works in 2026 (ft. Chris Herche) #250
OMT Podcast
1 hour 23 minutes
1 month ago
Inside the Modern Record Label: What ACTUALLY Works in 2026 (ft. Chris Herche) #250
We sit down with Chris Herche, SVP at Create Music Group (recently valued at over $1B) to break down exactly how the modern record label operates in 2026. We dig into: 👉 How indie labels are beating the majors 👉 Why A&R + digital marketing are the only two functions that matter 👉 New-era deal structures 👉 What real artist development looks like today 👉 Why some artists win with tiny teams while others don’t grow at all 👉 The power of data, consistency, and sustained momentum 👉 The ...
OMT Podcast
Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music. Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective. BONUS FOOTAGE + MORE on our Patreon: https://www.p...
