Rebecca May (Becky) is the quiet force behind some of the UK’s most high profile media placements.   For over two decades, she’s been shaping stories, building brands, and steering clients through everything from viral headlines to full blown media storms. She’s worked with celebrities, founders, and total unknowns, navigating the chaos and making the right kind of noise when it matters most.   It’s rare for Rebecca to step in front of the camera. But in this episode, she’s flipping the script and letting us into a world most people never get to see.   We go beyond the polished press releases and PR fluff and talk about what really happens behind the scenes. From turning down clients that don’t align to pulling last minute stories that could have ended careers, Rebecca has built her reputation on integrity, trust and strategy rather than spin.   We talk about how she broke into the industry, how she has stayed relevant in an ever changing media landscape, and the difference between real storytelling and making noise for the sake of it. ⸻ Key moments include: ✔ How Rebecca broke into fashion PR with Burberry and Milan Fashion Week ✔ What separates long term success from short term hype ✔ The unexpected risks of podcast interviews and how they are being used ✔ Why she has walked away from clients when the values did not match ✔ The small details that make or break media strategy ✔ Why the strongest voices are often the ones you never hear shouting   A powerful conversation with someone who has spent her life helping others be seen, while never needing to chase the spotlight herself. ⸻ Connect & Follow Follow Ellie McKay: 🔗 Instagram: https://www.instagram.com/ellie_mckay_official/?hl=en-gb 🔗 On a Mission Podcast Instagram: https://www.instagram.com/onamissionpodcast2.0/?hl=en-gb  Follow Rebecca May:  🔗 Website: https://rmpublicity.com/ 🔗 Instagram: https://www.instagram.com/rmpublicityofficial/?hl=en 🔗 Twitter: https://x.com/rmpublicityteam?lang=en 🔗 LinkedIn: https://www.linkedin.com/in/rebeccamay-pragency/