Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
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Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
Behind the Scenes of 'Red Alert', with Lawrence Bender
On Brand with Donny Deutsch
20 minutes
1 month ago
Behind the Scenes of 'Red Alert', with Lawrence Bender
In this conversation, Lawrence Bender discusses his new series 'Red Alert', which focuses on the events surrounding October 7th and the impact on Israeli families. He shares his personal experiences and feelings of disappointment regarding the lack of support from Hollywood and the broader community. Bender emphasizes the importance of telling real stories and connecting with the people affected by the tragedy, highlighting the multicultural aspect of Israel. He also recounts the challenges of getting the series produced and distributed, and expresses pride in his heritage and the work done by his team.
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Takeaways
Lawrence Bender is a prolific Hollywood producer with a focus on diverse stories.
The October 7th events deeply affected Bender, prompting him to create 'Red Alert'.
'Red Alert' is a four-part series based on real stories from the October 7th massacre.
Bender collaborated with Israeli producers to bring authentic narratives to the series.
The series aims to showcase the multicultural aspect of Israel, including Arab families.
Bender faced challenges in Hollywood regarding the response to the October 7th events.
He found support from David Ellison at Paramount for distributing 'Red Alert'.
Bender feels a personal connection to the stories being told in 'Red Alert'.
The series is intended for a global audience, not just Israelis.
Bender expresses pride in his Jewish heritage and the importance of supporting his community.
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On Brand with Donny Deutsch
Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.
