“What we know from the research is that up to 80% of girls will struggle with body confidence.” - Dr. Phillippa Diedrichs It is estimated that young girls are exposed to nearly 600 media images per day, unable to escape the barrage of messages about the perfect look, the perfect weight, the perfect size, the perfect skin tone. Research tells us they are internalizing these images, likely to start believing their body image defines who they are. Far too many girls are held hostage by their own negative body image issues and need powerful counter messaging that reminds them they are so much more than their weight on the scale. In this episode, Dr. Phillippa Diedrichs, a professor of Psychology at the Centre for Appearance Research at the University of the West of England, in Bristol, England, shares research-based strategies to build body confidence in girls. Dr. Diedrichs, who delights in smashing beauty stereotypes, is the Founder of Everybody Consulting, a global consulting group of thought leaders and social scientist experts in body image, appearance diversity and mental health. She believes we all play a role in helping girls become “body confident” and offers an abundance of resources to empower us.