In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep that from happening. With the support of his coach, Mary Rydman, he began changing the way he worked, turning down time-consuming clients, and building a solid foundation that would allow Jeff to finally scale beyond himself.
But scaling meant bringing in new people, and Jeff needed to focus on making the right hires that would consistently give his customers an experience they’d rave about. In this episode, Jeff discusses how his Brand Commitment and hiring process helped him make his business one that he and his team are truly proud of.
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In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep that from happening. With the support of his coach, Mary Rydman, he began changing the way he worked, turning down time-consuming clients, and building a solid foundation that would allow Jeff to finally scale beyond himself.
But scaling meant bringing in new people, and Jeff needed to focus on making the right hires that would consistently give his customers an experience they’d rave about. In this episode, Jeff discusses how his Brand Commitment and hiring process helped him make his business one that he and his team are truly proud of.
For 10 years, Higher Standards Academy was just Jerilyn Kass. She was independently doing the work of the entire business—teaching SAT prep to college-bound students—and growing slowly but steadily. For a while, slow and steady worked for her. But comfort soon grew into impatience, and she realized faster growth would take an outside perspective so she could see and focus on the areas of her business she was neglecting.
With the help of her Coach, Rachel Clark, Jerilyn grew revenues by 40%, hired a team of people she loves working with, took her first almost completely unplugged vacation, and now feels like the leader of her business for the first time.
Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/
Music: "Cylinder Six" by Chris Zabriskie is licensed under CC BY 4.0 http://creativecommons.org/licenses/by/4.0/
On It by EMyth
In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep that from happening. With the support of his coach, Mary Rydman, he began changing the way he worked, turning down time-consuming clients, and building a solid foundation that would allow Jeff to finally scale beyond himself.
But scaling meant bringing in new people, and Jeff needed to focus on making the right hires that would consistently give his customers an experience they’d rave about. In this episode, Jeff discusses how his Brand Commitment and hiring process helped him make his business one that he and his team are truly proud of.
