We’re joined by Tara Hein-Phillips, CEO and co-founder of Jolt—a film distribution company using AI, data, and performance marketing to reinvent how independent and documentary films find their audiences. With a background as Chief Product Officer at Sundance, where she launched the first virtual festival and co-founded Sundance Collab, Tara brings a rare blend of creative sensibility and digital strategy to the conversation.
She shares how Jolt’s Interest Delivery Network helps filmmakers identify and activate niche audiences through community partnerships, targeted events, and iterative data testing. From climbing doc Girl Climber to the upcoming Boston-set Cathedrals, each film receives a personalized rollout aimed at maximizing impact and viewership.
We also explore how Tara’s time at Sundance shaped her approach to Jolt, the role of festivals as modern-day marketing launches, and why sustainable careers for filmmakers require a mindset shift around budgets and reach. Tara offers a timely, thoughtful perspective on what it takes to connect stories to the people who need them most.
About Wrapbook
Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place.
Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.
For crew: The Wrapbook app eliminates the headaches of production payroll by providing a fast, transparent, and secure solution for workers to complete startwork, submit timecards, and track pay.
Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more.
Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.
Get started at https://www.wrapbook.com/