After These Messages: A Research Follow Up With Sounds Profitable

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/3d/ee/29/3dee2977-fe5f-a53e-d39d-71471015fb07/mza_2273413476002472481.jpeg/600x600bb.jpg

On the Mic

Ad Results Media

59 episodes

9 months ago

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

RSS

All content for On the Mic is the property of Ad Results Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

We explore the business of creator-based media across podcasts, video, and emerging audio. We aim to educate, enlighten and push the industry forward.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

https://assets.pippa.io/shows/62d6ee43b9de510013f916b8/show-cover.jpg

After These Messages: A Research Follow Up With Sounds Profitable

On the Mic

21 minutes 24 seconds

3 years ago

After These Messages: A Research Follow Up With Sounds Profitable

Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.

In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads.

For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.

Hosted on Acast. See acast.com/privacy for more information.