How Jacques Marie Mage Built a $100M+ Luxury Eyewear Cult Brand with President Jean-Francois

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On the Record With Julian Reis

Julian Reis

18 episodes

5 days ago

In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.

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How Jacques Marie Mage Built a $100M+ Luxury Eyewear Cult Brand with President Jean-Francois

On the Record With Julian Reis

54 minutes 33 seconds

1 month ago

How Jacques Marie Mage Built a $100M+ Luxury Eyewear Cult Brand with President Jean-Francois

Jean-Francois Sberro, President of Jacques Marie Mage, shares the playbook behind building luxury's most coveted eyewear brand. From turning around Hublot (scaling from $30M to nearly $1B) to creating $800 sunglasses with waiting lists, Jean Francois reveals what it takes to produce specialty crafted pieces rich with stories.

Jacques Marie Mage creates limited-edition luxury eyewear handcrafted in Japan's Fukui region. With only 7 boutiques worldwide (LA, Paris, London, Milan, Tokyo), the brand has built what JF calls "quiet luxury"—no logos, no mass production, just 10mm acetate frames that collectors obsess over.

In This Episode You’ll Learn:

Why every frame is limited to 450 pieces—and never restocked
How they spend 0% on traditional advertising yet have celebrity cult following
The "quiet luxury" strategy that keeps Tom Ford buying their frames
Why their Tokyo factory marking (hidden on each temple) matters more than logos
Lessons from LVMH on scaling without losing brand DNA

Follow Jean-Francois Sberro on:

LinkedIn: https://www.linkedin.com/in/jean-francois-sberro-7b0a62

Instagram: https://www.instagram.com/jfsberro/

Jacques Marie Mage Website: http://jacquesmariemage.com/

Watch On the Record with Julian Reis on YouTube here.

https://www.youtube.com/@OntheRecordwithJulianReis

Comment who you want Julian to interview next!

Connect with Julian on:

Website: ⁠https://superordinary.co/⁠

LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠