Why 2 Billion People Watch Alan Chikin Chow & Where He Sees the Future of Content Creation Going

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On the Record With Julian Reis

Julian Reis

11 episodes

1 week ago

In a world where all business advice is starting to sound the same, "On the Record" cuts through with authentic conversations about topics that matter. Join Julian Reis, Cofounder of Skin Laundry, and Founder/CEO of SuperOrdinary for a refreshing exploration of modern day trendsetters. Twice a month, catch revealing discussions inside Julian’s home where he interviews the most innovative creators, personalities and founders of our time. Nobody knows these entrepreneurs quite like Julian does. He’ll get people to open up, sharing their unfiltered truth about what it takes to build something.

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Why 2 Billion People Watch Alan Chikin Chow & Where He Sees the Future of Content Creation Going

On the Record With Julian Reis

47 minutes 8 seconds

1 month ago

Why 2 Billion People Watch Alan Chikin Chow & Where He Sees the Future of Content Creation Going

Alan Chikin Chow Reveals What Actually Makes a Video Go Viral— and it’s not what you think.

In this meaningful, heart-felt interview Alan shares the remarkable journey from making videos to make his mom laugh in college, to building AU Studios. Through the conversion he reveals how he built such an engaged comedy empire, and the secrets to running a business around viral short form content. Plus he opens up about the pressures and responsibilities that come with 2 Billion+ monthly viewers. Get the inside scoop on what it takes to build out your own 10,000 sq ft production facility with 20+ employees from YouTube’s most prolific shorts creator of all time.

You'll Learn About–

How Alan went from TikTok creator in 2019 to running a full production studio
Why his mom (a preschool teacher from Hong Kong) is still his target demographic
The metrics that actually matter: watch time & click-through rate over raw views
Building the next generation of Disney Channel on YouTube for the 7-14 year old audience
Managing mental health as a creator: Alan's morning routine with a separate "unreachable" phone
Diving into music: Alan reveals he's learning to sing AND dance simultaneously
The success of "Beauty and The Beat" collaboration with Laneige (230M+ views)

CHAPTERS:

00:00 Introducing Alan Chikin Chow & His Purpose in Life

3:33 How to Breakthrough on TikTok & Go Viral

4:23 What Gen Alpha Actually Wants to Watch & Discovering the True Alan’s Universe Audience (BIG Surprise)

6:57 Tips for Taking a Leap Of Faith: Why Alan Doesn’t Have Plan B

13:45 Alan Chikin Chow’s Creative Process Revealed!

16:23 The Short vs. Long-form Content Debate

27:27 YouTube's New Season Packaging Feature

30:01 The Power of Building IP beyond Alan's Universe: Building Disney Channel 2.0

31:25 Mental Health Tips for Entrepreneurs & Content Creators– All of Alan’s Hacks that Keep Him Sane

Connect with Alan Chikin Chow:

TikTok: https://www.tiktok.com/@alanchikinchow

Instagram: https://www.instagram.com/alanchikinchow

YouTube: https://www.youtube.com/c/Alanchikinchow

Watch On the Record with Julian Reis on YouTube here.

https://www.youtube.com/@OntheRecordwithJulianReis

Comment who you want Julian to interview next!

Connect with Julian on:

Website: ⁠https://superordinary.co/⁠

LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠