Transparency has become a buzzword in the non-profit sector, with donors and stakeholders demanding more openness and accountability from organizations. But what does transparency really mean, and how can charities effectively communicate their impact and financials to their supporters? In this episode of On The Same Landing Page, we speak with Katie Cartwright, the head of regional fundraising at Action For Children about the importance of transparency, storytelling and targeting your audience on the right platforms when it comes to raising funds for charitable causes.

Web Presence Charity Ad Grants Service: https://webpresence.digital/charity-ads-agency/

Action For Children Secret Santa Campaign: https://www.actionforchildren.org.uk/support-us/secret-santa/

Links to Fake Facts Research: https://www.actionforchildren.org.uk/our-work-and-impact/policy-work-campaigns-and-research/policy-reports/