In ”EP 12: The 5-Second Rule in Marketing” of the “One Eye Deer” Podcast, we learn how you can capture your audience’s attention fast in today’s world. Global connectivity, high-speed Internet, and social media caused people’s attention spans to drop significantly. Brands, businesses and content creators are fighting for consumers’ attention every single second of the day. According to a research by Wyzowl, our attention span has decreased in just 15 years.  In the year 2000, the average attention span was 12 seconds. In 2015, the average attention span was 8.25 seconds, and I’m sure in 2022 it’s around 5 seconds. In fact, scientists reckon we now have shorter attention spans than goldfish who have an average attention span of 9 seconds. Therefore, to make an online impression and stop consumers from scrolling past your content, or ad, you need to capture your audience’s attention within 5 seconds. How to do so? Join certified marketing management consultant, J C Sum, as he talks further on how you can apply the 5-second rule in your marketing strategy.