In ”EP 13: Local Marketing for Brick & Mortar Businesses” of the “One Eye Deer” Podcast, we learn how you can take advantage of local marketing to promote your brick and mortar business. Last week, I was on a road trip to Penang with my family. Along the way, we stopped by Ipoh, which is a sleepy old mining town. When in Ipoh, we wanted to buy traditional peanut candy which is like small sweet groundnut bars. We asked the staff at the coffee shop that we were having lunch at for a recommendation and he recommended the best one which was within walking distance. As we headed towards the shop, I noticed that it had caught my attention as we were driving into town. The signboard for the shop lot was distinctive and eye-catching. More importantly, it had the words “Peanut Candy Shop” in the shop’s name. When we walked in, the peanut candy shop was also filled with people with a long queue of people waiting to pay. So how could this peanut shop be very well-perceived and popular? Join certified marketing management consultant, J C Sum, as he discusses further on how it is possible to attract more customers to your brick & mortar store through local marketing.