In ”EP 14: How to Create Your Brand Story” of the “One Eye Deer” Podcast, we learn how you can craft your brand story so your business would stand out further among the rest. One of the most fundamental marketing communications techniques is to craft and communicate your brand story. A brand story is a marketing asset that communicates your brand’s guiding principles and impacts every facet of the organization. In other words, it’s not just a marketing message, it’s also a sales pitch and a roadmap for the management and employees. It is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people, it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you. The success of Nabcore, Evolve & Adapt, Ramly Burger, and Piktochart, for instance, proved that their brand stories did make an impact on how they run their businesses in the long run. So, what can we learn from these brands, and how do you go about crafting your brand story? Join certified marketing management consultant, J C Sum, as he discusses further the approaches to creating a brand story for your business success.