In ”EP 15: How to Price and Market a Service-Based Business” of the “One Eye Deer” Podcast, we learn how you can set your pricing and market your service-based business successfully. More than 20 years ago, I was a partner in a kids party business that provided entertainment for kids’ birthday parties and events. At that time, the only such providers of kids party entertainment were freelance entertainers like magicians, jugglers, clowns, story-tellers or party hosts. These kids entertainers marketed themselves as individuals who provided a show or activity for the party. The business and marketing issue was that everyone was selling their services by explaining what they would do, how they would do it and how much it would cost. If the client wanted some variation or customization, this would be negotiated. When I co-founded the kids party company, I realised that it was vital to change the way party shows, games and activities were presented to the market.  The first thing I did was to create party packages that would include a portable sound system, show, party games, cake-cutting hosting, party bags and balloon animals. When clients made inquiries, these packages would be clearly broken down and listed like product features.  Soon, competitors began creating party packages and now it has become an industry standard. So how can you differentiate your business from other competitors and market your service-based business in your industry? Join certified marketing management consultant, J C Sum, as he discusses further on what you can learn from the story of the kids party entertainment business so you can price and market your service-based business further.