In ”EP 16: How to Get Customers to Trust Your Brand” of the “One Eye Deer” Podcast, we learn how you can build up your brand that your customers would trust. One advantage of being an online business is lower overheads such as rent. As such, they pass their savings onto their customers. However herein lies one of the issues.  Imagine seeing an online posting whether it is a product description on an ecommerce site, a social media post or an online ad. Imagine that there is a branded watch for sale but selling for a much lower price than retail price or secondary markets.  Generally, in this part of the world, particularly in South East Asia, the thought that goes through a consumer’s mind is not that it is a great deal and they will buy it. The thought is actually the opposite. Consumers will wonder why this watch is going for such a cheap price. Is it a fake, is it damaged, is it stolen or is it just a scam? And if they click on the posting and look at the seller and not recognise the name, they will be a bit suspicious. Trust is especially important in luxury goods because of the prevalence of fakes and scams. However, having a business brand that customers will trust is essentially for any business, even if you are selling very low-ticket items. So how can you gain trust from your customers? Join certified marketing management consultant, J C Sum, as he discusses further on ways you can get your customers to trust your brand.