In ”Episode 3: How Scammers Use Digital Marketing in Scams” of the “One Eye Deer” Podcast, learn how scammers use digital marketing tactics to scam people online. Online scams have been on the rise and scammers are becoming much more sophisticated in the execution and methodology of their scams. They are using technology and digital marketing tactics to bait and lure unsuspecting victims into phishing scams.  According to Wikipedia, phishing is a type of social engineering where an attacker sends a fraudulent (e.g., spoofed, fake, or otherwise deceptive) message designed to trick a person into revealing sensitive information to the attacker or to deploy malicious software on the victim’s infrastructure like ransomware. In this episode, certified marketing management consultant J C Sum, will breakdown how these scams work, share the digital marketing methodology behind the scams and offer 6 tips to protect yourself from being scammed.