In ”Episode 5: Does FOMO Marketing Work on You?” of the “One Eye Deer” Podcast, we explore the “fear of missing out” phenomenon, also known as FOMO.  The FOMO marketing strategy is a form of marketing in which you leverage the customer’s time-sensitive desire and market to them in order to make a sale. The marketing message and advertising is structured in a very specific way. Such that, it triggers impulsive customers to make a purchase.  One recent example in Singapore, Malaysia and other cities was the launch of the Swatch-Omega collaboration - the Moonwatch. Hours before the stores opened, customers queued up for hours to wait in line at the chance to buy the watch, even though it was not a limited edition. The crowds got rowdy and the police had to be called in. So why were so many people scrambling to get in line for the chance to get a Moonwatch at wee hours of the morning? Join certified marketing management consultant J C Sum, as he discusses how brands and marketers use FOMO marketing to psychologically pressure customers into wanting a product or service.  He also shares his experiences with FOMO marketing at a Xiao Long Bao restaurant in Shanghai, and offers his thoughts on the recent Moonwatch launch.