In ”EP 7: Brand an Idea in One Sentence to Sell It” of the “One Eye Deer” Podcast, you will learn how you can capture your audience better in the digital age. In traditional marketing, you may have 30 seconds to communicate your brand message. You have some time to communicate with customers through newspaper ads, TV ads, outdoor media placements and exhibitions or roadshows. In today’s age of social media, people’s attention spans and maybe IQ have been decreasing. Now, you have only 5 seconds to capture your audience’s attention. You have to tell your target audience who you are, what you do and what is your value is before they scroll pass their social feed or Google search results. This 5-second rule doesn’t just apply to brands looking to market their products. It can also apply to job hunters trying to stand out from candidates for a position in a company. Or maybe you are an employee in an organisation looking to pitch an idea or proposal for internal change to benefit the company. So the golden question is: how do you communicate an idea or message in a single sentence within 5 seconds. Join certified marketing management consultant, J C Sum, as he discusses how you could capture the attention of your audience in today’s digital age.