Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S.
With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.
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Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S.
With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.
Ep 12 With Guest Edgar Baum Part 1 | How the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement
One thing about life
23 minutes 44 seconds
3 years ago
Ep 12 With Guest Edgar Baum Part 1 | How the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement
This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to discuss how the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement.
About the Brand Evaluation Framework
Developed by Avasta on top of the ISO 20671: Brand Evaluation Standard, the Framework is a new 5-stage process in financially measuring and evaluating the relationship between your brand and customers in a digital age.
The Brand Evaluation Framework allows you to see:
Who your most valuable customers are and how they actually consume your brand
What quantitative measures to place in order to value the intangible experiences of your brand
Where does the money in the customer base lie amongst different cohorts
What is the behavioural difference between people who are presently buying your brand and those who could buy your brand
About: Edgar Baum
Founder and CEO - Avasta Inc
Member of Advisory Board, AI and Risk Modelling at DealEngine
Member of the Advisory Board at iVirtual Technologies
Course Developer and Graduate Lecturer, Finance of Brand Management - University of Toronto
He works with founders, the C-suite, and boards to develop math-based measurement approaches and solutions on how to acquire customers. This enables them to grow sustainably in an increasingly complex world.
Evangel Oputa is the founder of Begine Fusion, a Digital Adoption & Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S.
With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.
