In this episode of the Online Blog Academy Podcast, host Lieze Neven dives into the world of analytics, discussing the upcoming transition from Universal Analytics (UA) to Google Analytics 4 (GA4). She provides a comprehensive overview of both platforms, highlights their key differences, and explains why it's crucial for bloggers and marketers to start their transition to GA4 as soon as possible. With a blend of personal insights and practical advice, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving world of blogging and marketing. Click here for a month of Skillshare: https://www.skillshare.com/en/r/user/liezeneven?gr_tch_ref=on