In this episode of the Online Business by Design podcast, host Ivana Ivanek tackles the question of whether it's still worth starting a digital business and building a personal brand in today's saturated market. Ivana emphasizes the importance of personal branding, especially in the face of AI competition, and explains how a well-built personal brand can create long-term success and opportunities. Ivana also shares insights on humanizing your business and overcoming the challenges of self-marketing and content creation. Tune in to learn why personal branding is essential and how to start building yours today.