This podcast outlines a comprehensive structure derived from the StoryBrand 2.0 framework written by Donald Miller is specifically designed to help entrepreneurs clarify their marketing messages. The curriculum is divided into twelve episodes that guide business owners to stop acting as the hero and instead position themselves as the trusted guide for their customers. By focusing on the customer’s internal and external problems, the guide explains how to reduce mental friction and increase co...
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This podcast outlines a comprehensive structure derived from the StoryBrand 2.0 framework written by Donald Miller is specifically designed to help entrepreneurs clarify their marketing messages. The curriculum is divided into twelve episodes that guide business owners to stop acting as the hero and instead position themselves as the trusted guide for their customers. By focusing on the customer’s internal and external problems, the guide explains how to reduce mental friction and increase co...
Today's Deep dive podcast provides an overview of Search Engine Optimization (SEO), detailing how Google's automated crawlers discover content primarily through links from other websites. The podcast establishes that the most critical strategies for improving a site’s search presence fall into two categories: technical foundation and content quality. For content, the emphasis is on creating material that is unique, reliable, and user-focused, while technically, site creators must ensure crawl...
Online Digital Marketing Today
This podcast outlines a comprehensive structure derived from the StoryBrand 2.0 framework written by Donald Miller is specifically designed to help entrepreneurs clarify their marketing messages. The curriculum is divided into twelve episodes that guide business owners to stop acting as the hero and instead position themselves as the trusted guide for their customers. By focusing on the customer’s internal and external problems, the guide explains how to reduce mental friction and increase co...
