Welcome to Online Marketing Tips, Tricks and Secrets from Gilmedia! Episode 36 reveals heat map secrets - X-ray vision into user behavior that delivers 23-187% conversion lifts by understanding what visitors actually do in their 8-second attention window. Key Topics Covered: The 8-second attention economy: snap judgment, visual scan, goal search Three essential heat map types: Click, scroll, and move maps Rage clicks as conversion killers and frustration signals Five-point analysis framework for actionable insights The Psychology: ✅ Users are "cognitive misers" - 50ms snap judgments on credibility ✅ Von Restorff effect: Contrasting elements draw clicks ✅ Hick's Law: Too many choices create paralysis ✅ Fits Law: Bigger, easier targets get more clicks Three Heat Map Types: Click Maps - Show what users try to click (including non-clickable elements) Scroll Maps - Reveal fatigue points and "false bottoms" Move Maps - Track cursor movement correlating with eye gaze Real Results: Clickable images based on confusion = 23% conversion increase CTA moved above scroll drop-off = 34% signup boost Redesigned social icons = 187% share increase Error messaging to stop rage clicks = 41% demo request increase Five-Point Analysis: Identify hotspots vs goals alignment Find cold zones on important elements Spot frustration signals Analyze scroll depth fatigue points Check device-specific patterns Tools: Microsoft Clarity (free), Hotjar (SMB), FullStory (enterprise) Transform behavior into revenue with psychology-driven web design and heat map optimization, proven user behavior SEO and engagement strategies, and expert conversion-focused design and behavioral analysis that eliminates friction. Subscribe for strategies that turn invisible behavior into visible revenue!