This week we sit down with Imi Scott, the designer and founder behind Pimp My Poles — the custom ski-pole wrap brand changing the look, feel, and fun of the snow industry. What started as a spontaneous leopard-print bike wrap has become a global side-hustle-turned-business, now seen on mountains across Australia, New Zealand, Japan, Canada and beyond. Imi joins Austin live from the trade show to talk creativity, building a brand with personality, and why ski poles deserve as much style as jac...
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This week we sit down with Imi Scott, the designer and founder behind Pimp My Poles — the custom ski-pole wrap brand changing the look, feel, and fun of the snow industry. What started as a spontaneous leopard-print bike wrap has become a global side-hustle-turned-business, now seen on mountains across Australia, New Zealand, Japan, Canada and beyond. Imi joins Austin live from the trade show to talk creativity, building a brand with personality, and why ski poles deserve as much style as jac...
Ep 12 – Building Faction, Forward & Candide Skis ft. Tony McWilliam | Only Friends on a Pow Day
Only Friends on a Pow Day
59 minutes
4 months ago
Ep 12 – Building Faction, Forward & Candide Skis ft. Tony McWilliam | Only Friends on a Pow Day
From Falls Creek lifty to founding one of the world’s most iconic ski brands, Tony McWilliam’s story is the definition of resilience and creativity in action. In this ep, Austin and Matty sit down with Tony - founder of Faction Skis, Ghost Apparel, now director of Forward Apparel and Candide Skis - to talk about: Starting a ski company in Switzerland with no permits or business trainingThe rise (and hard lessons) of Faction SkisWhy resilience, community, and luck matter in building a brandThe...
Only Friends on a Pow Day
This week we sit down with Imi Scott, the designer and founder behind Pimp My Poles — the custom ski-pole wrap brand changing the look, feel, and fun of the snow industry. What started as a spontaneous leopard-print bike wrap has become a global side-hustle-turned-business, now seen on mountains across Australia, New Zealand, Japan, Canada and beyond. Imi joins Austin live from the trade show to talk creativity, building a brand with personality, and why ski poles deserve as much style as jac...
