Matt Lo and Anne Gillaspie unpack a deceptively simple idea with massive implications for founders: your environment dictates your mindset — and your mindset dictates outcomes. This episode starts with content creation vulnerability and ends somewhere much deeper: how founders survive chaos, context switch without burnout, and build momentum when everything they do pulls them in different directions. From coffee shops as productivity hacks, to separating “play mode” from “win mode,” to why co...
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Matt Lo and Anne Gillaspie unpack a deceptively simple idea with massive implications for founders: your environment dictates your mindset — and your mindset dictates outcomes. This episode starts with content creation vulnerability and ends somewhere much deeper: how founders survive chaos, context switch without burnout, and build momentum when everything they do pulls them in different directions. From coffee shops as productivity hacks, to separating “play mode” from “win mode,” to why co...
041: When Marketing Lacks Mass, Even Good Ideas Have No Gravity
OnlyFounders
22 minutes
3 weeks ago
041: When Marketing Lacks Mass, Even Good Ideas Have No Gravity
When founders say, “We’re ready to grow — now what?” they’re usually staring at a cold engine with no momentum. In this episode, Matt and Anne unpack why early-stage marketing feels impossible, why 90–95% of ideas fail, and why A/B testing is useless before you have volume. They dig into the real levers a small business can control: consistent output, memorable creative, and accepting that momentum is built — not predicted. From paid tests to guerrilla tactics to simply talking to someone abo...
OnlyFounders
Matt Lo and Anne Gillaspie unpack a deceptively simple idea with massive implications for founders: your environment dictates your mindset — and your mindset dictates outcomes. This episode starts with content creation vulnerability and ends somewhere much deeper: how founders survive chaos, context switch without burnout, and build momentum when everything they do pulls them in different directions. From coffee shops as productivity hacks, to separating “play mode” from “win mode,” to why co...
