Seizing Opportunities in Landscaping

Keith Wood, owner of KW Property Services, shared his journey from being raised in Bond, Ontario, to starting his landscaping business after a chance opportunity from his youth pastor. He emphasized the importance of seizing opportunities, even if they are outside one's initial area of expertise. Paul highlighted the value of trades education and the need to encourage young people to explore career paths like landscaping, which Keith has successfully pursued through word-of-mouth and door-to-door marketing over the past 15 years.

Client Service and Professional Conduct

Paul and Keith discussed the importance of showing up early, being respectful, and leaving a job site cleaner than when they found it, emphasizing these qualities make a lasting impression on clients. Keith shared his process for meeting new clients, which begins with a phone call, followed by an in-person visit to assess the property and provide recommendations. He emphasized educating clients on proper maintenance and offering free advice to build long-term relationships. Paul highlighted the value of adding value to the job and treating clients with respect, which is a key focus of his podcast.

Plant Preservation Services Overview

Keith explained that he provides plant preservation services across the Greater Toronto Area, including areas as far east as Markham and as far west as Brampton, and is willing to travel outside these regions to assist clients. Paul commended Keith for his friendly and genuine approach to business, emphasizing the importance of maintaining this demeanor even under pressure.

Landscaping and Connection Podcast Discussion

Paul and Keith discussed the importance of landscaping for home value and first impressions, with Keith sharing his business contact information and experience. They agreed that the podcast episode would focus on Keith's personal story and building connections rather than a formal business pitch. Paul explained his approach to the podcast as casual "coffee talk" conversations, emphasizing authentic connections over formal presentations. The episode will be released by early next week, with Paul promising to notify Keith when it's ready.