#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global

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OOO - A Web3 Marketing Podcast

OOO - a Web3 Marketing Podcast

70 episodes

1 week ago

OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: alex@outofordinary.xyz #web3marketing

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#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global

OOO - A Web3 Marketing Podcast

1 hour 32 seconds

1 year ago

#59 Building Trust and Credibility in Web3 with Public Relations w Samantha Yap, CEO YAP Global

Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone,

This week's guest is Samantha Yap, Founder and CEO of YAP Global.

YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press.

a TL;DR

* The evolution of Web3 PR in the last few years

* Common misconceptions about Web3 PR

* When is a company ready to do PR

* What can you do as a small company/founder to stand out

* Web3 PR metrics

* PR campaigns examples and more. Support the show here ⁠https://linktr.ee/supporttheooo⁠ Get in touch: Samantha - https://x.com/samanthawyap

YAP Global - https://yapglobal.com/ Follow us: Twitter ⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠ LinkedIn -⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠ Farcaster - ⁠h⁠⁠ttps://warpcast.com/frogule⁠⁠⁠ Alexandra - ⁠⁠⁠https://twitter.com/frogule⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠