A Master Class on How to Control the Market with IP

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Open Ears

aera

16 episodes

2 weeks ago

Open Ears is a podcast about curiousity and creativity. And intellectual property. Intellectual property begins with curiosity and eagerness to create solutions. Creativity touches all aspects of intellectual property. In Open Ears, we wish to explore how different people work with their creativity and express it in a work of art and innovation which sometimes lead to an intellectual property right. Our guests will come from various fields of creation and innovation, and each episode will be hosted by a contributor from aera in an inspiring and hopefully thought-provoking conversation.

Entrepreneurship

Business

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All content for Open Ears is the property of aera and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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A Master Class on How to Control the Market with IP

Open Ears

1 hour 15 minutes 7 seconds

2 weeks ago

A Master Class on How to Control the Market with IP

In this episode, Jens Bördin, CEO and co-founder of Konsert Strategy & IP, takes us on a journey from his engineering studies to leading an international strategy firm. Together with our host, Hanane Fathi Roswall, he dives into why many companies fail with their IP strategy when they treat it as a legal checklist rather than a strategic business tool. Jens shares concrete examples, including stories from leading brands, and discusses how to identify "Business Choke Points" and leverage IP Value Models. Tune in to see how technology becomes business value and how IP helps control and scale it for growth and profitability.