In this episode of the Open Hardware Manufacturing Podcast, we dive into keeping sales up while managing production demands. This is an "unofficial part 2" to the last episode, where we discuss keeping up with orders. From the importance of understanding your customer demographics to the delicate balance of marketing channels, we share our experiences and lessons learned along the way. Whether you're a startup or an established business, this episode offers valuable tips on effectively stoking the fire of your sales pipeline.

Join us as we discuss:

• Identifying your target customer and their needs
• The effectiveness of ads versus organic social media
• How to leverage customer feedback to improve sales
• Strategies for nurturing existing customers and encouraging referrals

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Intro song:

• Complicate Ya - Otis McDonald (Creative Commons Attribution License)

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