Designing experiments for accuracy and precision is difficult and sometimes poorly run tests can be worse than not testing at all. PhD Economist Joe Wyer has seen it all. Before leading the science department at Haus, Joe was a Senior Economist at Amazon, where he developed their core geo-testing product and integrated it with long-term value models. He also initiated the Decision Science team for optimizing Prime Video promotions and pricing.
Join Joe as he shares the common pitfalls that consumer brands face when conducting marketing experiments. Drawing on extensive experience overseeing incrementality testing for large marketing budgets, Joe will highlight the top five mistakes that can skew results and lead to misguided budget allocation.
What You'll Learn:
- Errors brands make when designing and running marketing experiments.
- How to avoid these errors to ensure more reliable and effective campaign outcomes.
- Lessons from high-stakes testing scenarios.
- Insights into better experiment design and implementation.
Connect with Us:
🌐 Website: https://haus.io/
📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
📱 Joe's LinkedIn: https://www.linkedin.com/in/josephfwyer/