Google Ads in the Age of AI

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Open Haus

Haus

14 episodes

1 week ago

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.

Marketing

Business

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Marketing

Business

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Google Ads in the Age of AI

Open Haus

51 minutes 3 seconds

2 months ago

Google Ads in the Age of AI

Olivia sits down with Haus Measurement Strategy Lead Ike Armstrong to outline how marketers should structure their Google Ads account amid the platform’s growing suite of AI-powered campaign types and evolving consumer search behavior. They cover:

How consumer search behavior is changing (3:53)

How marketers’ day-to-day workflow is shifting in Google (8:02)

How you should structure your Google account in 2025 (19:03)

How to balance Search + Shopping campaigns vs. AI-driven campaigns (25:37)

Why (and how) to isolate brand/non-brand terms (32:15)

Should you be using AI Max? (35:45)

How can brands show up better in AI Overviews? (40:04)

Common mistakes Ike sees brands make inside Google (42:10)

Auditing Google’s AI-led ad products (45:22)

Connect with us!

🌐 Website: https://haus.io/

📱 Olivia's LinkedIn: https://www.linkedin.com/in/olivia-kory-50230812/

📱 Ike's LinkedIn: https://www.linkedin.com/in/ike-armstrong/