Growth and Measurement Trends: Perspectives from a Growth Marketing Consultant to Prose and More

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Open Haus

Haus

14 episodes

1 week ago

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.

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Business

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Marketing

Business

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Growth and Measurement Trends: Perspectives from a Growth Marketing Consultant to Prose and More

Open Haus

47 minutes 40 seconds

1 year ago

Growth and Measurement Trends: Perspectives from a Growth Marketing Consultant to Prose and More

How do the best consumer brands think about growth and marketing measurement? What are the latest trends, experiments, tools, and competitive blue oceans that growth-stage marketing teams are leaning into?

This is Rob Webb’s bread and butter. In our August 15 webinar, Rob, Former SVP of Growth at Tonal and current Growth Advisor at Prose, Humane, SPAN, Halo, RUX, and MileIQ, shared his expertise in building scalable growth systems.

Rob has delivered greater than 500x growth multiple times, managed $100M+ media budgets, hired and led 100+, and was a key contributor to 10+ fundraising rounds yielding $500M+ in capital. He’s now opening time to answer all your questions about the best practices he sees across the companies he advises, how to scale your company’s growth engine, how to manage large-scale media budgets, and how to find the right marketing measurement mix depending on your growth stage.

What You'll Learn:

- Best practices he is seeing across the companies he advises

- How to scale your company’s growth engine

- How to manage large-scale media budgets

- How to find the right marketing measurement mix depending on your growth stage

Connect with Us:

🌐 Website: https://haus.io/

📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/

📱 Rob's LinkedIn: https://www.linkedin.com/in/robwebb1/