Is your marketing actually working? Getting started with incrementality

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Open Haus

Haus

14 episodes

1 week ago

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.

Marketing

Business

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Marketing

Business

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Is your marketing actually working? Getting started with incrementality

Open Haus

31 minutes 40 seconds

1 year ago

Is your marketing actually working? Getting started with incrementality

Why do the most sophisticated marketers use incrementality to measure the true impact of marketing on their businesses? Join our Open Haus chat with Zach Epstein, Founder/CEO of Haus (formerly Google), and Olivia Kory, Head of Strategy at Haus (formerly growth marketing leader at Netflix and Sonos), as they dive into the essentials of incrementality testing. Learn more about Haus here: https://bit.ly/3vtObLg