Marketing Measurement in a Post-Cookie Era: Learnings from FanDuel and Hulu

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Open Haus

Haus

14 episodes

1 week ago

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.

Marketing

Business

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Marketing

Business

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Marketing Measurement in a Post-Cookie Era: Learnings from FanDuel and Hulu

Open Haus

32 minutes 55 seconds

1 year ago

Marketing Measurement in a Post-Cookie Era: Learnings from FanDuel and Hulu

SVP of Marketing at FanDuel, Brian Borkowski, joins Haus Founder, Zach Epstein, to discuss how privacy regulations and cookie depreciation are changing the measurement landscape. Brian will dive into how he future proofed both Hulu and FanDuel’s measurement approach and operationalized experimentation to drive continuous innovation and growth. Learn firsthand how to prepare for tightening privacy regulations and optimize your measurement approach. Don't miss this opportunity to gain insider knowledge from two industry leaders and revolutionize your approach to marketing measurement. Reserve your spot now. Connect with Us: 🌐 Website: https://haus.io/ 📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/ 📱 Brian’s LinkedIn: https://www.linkedin.com/in/borkowskibrian/