Measure Big Bets With Time Tests

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Open Haus

Haus

15 episodes

6 days ago

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.

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Measure Big Bets With Time Tests

Open Haus

27 minutes 39 seconds

3 weeks ago

Measure Big Bets With Time Tests

In this episode of Open Haus Playbook, Olivia sits down with Haus Applied Scientist Morgan Stockham to learn how Time Tests help teams measure the impact of big marketing bets — think Super Bowl ads, major influencer collabs, or a major tentpole event.

Olivia and Morgan cover:

The basics of Time Tests (3:05)
Some "under the hood" modeling information (9:12)
Geotests vs. Time Tests (11:15)
How to use Time Test results in an MMM (15:31)
A live demo of Time Tests in the Haus app (20:07)

That's right — Time Tests are available today in the Haus app. Learn more about how they work here.