The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/a1/a9/33/a1a93389-8f88-4015-8241-22f4cfd18053/mza_11143746977483285522.jpg/600x600bb.jpg

Open Haus

Haus

14 episodes

1 week ago

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.

Marketing

Business

RSS

All content for Open Haus is the property of Haus and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41126185/41126185-1714753495010-607c7e46783e6.jpg

The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch

Open Haus

57 minutes 23 seconds

1 year ago

The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch

Uber and Dr. Squatch’s respective ad creative is the stuff of legend (hello, Sydney Sweeney Body Wash Genie!) – now, learn the tools of the performance creative trade from the pros behind these major brand operations.

On October 17, we brought together Matt Yager, Director of Global Performance Creative Optimization at Uber, Suraj Sundar, Director of Performance Marketing and Ad Creative at Dr. Squatch, and Haus’ own Olivia Kory for one of the most colorful performance creative discussions of the year.

Settle in to hear Matt, Suraj, and host Olivia Kory weigh in on:

- Attitudes towards celebrities in creative

- What to look for when hiring performance creatives and building a team

- How to give fresh creative a fair shot

- When to trust (or not trust) platform-reported data

- Creative iteration, creative fatigue, and signals to monitor

Connect with Us:

🌐 Website: https://haus.io/

📱 Olivia's LinkedIn: https://www.linkedin.com/in/olivia-kory-50230812/

📱 Matt's LinkedIn: https://www.linkedin.com/in/matt-yager-59689b78/

📱 Suraj's LinkedIn: https://www.linkedin.com/in/suraj-sundar-0bb581b5/