Unpack Your Marketing’s Impact on Amazon: An Omni-Channel Caraway Case Study

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Open Haus

Haus

14 episodes

1 week ago

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.

Marketing

Business

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Marketing

Business

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Unpack Your Marketing’s Impact on Amazon: An Omni-Channel Caraway Case Study

Open Haus

43 minutes 20 seconds

1 year ago

Unpack Your Marketing’s Impact on Amazon: An Omni-Channel Caraway Case Study

Join Caraway's VP of Growth and Digital Product, Connor Dault, as he navigates through Caraway's marketing measurement journey alongside Haus founder Zach Epstein. Caraway, an omni-channel brand selling via Shopify, Amazon, and retail stores, faced a significant challenge in understanding the causal impact of advertisements across its sales channels. Connor will detail how he successfully quantified the halo effect of Caraway’s marketing efforts on Amazon sales, fundamentally altering perceptions of various marketing channels’ influence. What You'll Learn: - Caraway's approach to marketing measurement - Techniques to quantify the impact of your DTC ads on Amazon or retail sales - Creative incrementality tests and tangible results from Caraway - The transformative impact of incrementality on the Caraway business Connect with Us: 🌐 Website: https://haus.io/ 📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/ 📱 Connor's LinkedIn: https://www.linkedin.com/in/connor-dault-19906753/