Winning Internationally - The playbook for global expansion

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Open Haus

Haus

14 episodes

1 week ago

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones Road Beauty measure the incremental ROI of online and offline ad spend.

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Marketing

Business

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Winning Internationally - The playbook for global expansion

Open Haus

53 minutes 8 seconds

8 months ago

Winning Internationally - The playbook for global expansion

When a brand goes global, everything gets a bit more complex. Juan Bongiovanni, Chief Marketing Officer at N26, knows this firsthand. Having overseen growth and marketing at giants like Trade Republic, Netflix, and Quibi, Juan has thought deeply about what it takes to scale a brand internationally without losing what makes it unique.

On Thursday, March 6, at 10am PT / 1pm ET / 7pm CET, he joined our Head of Strategy Olivia Kory for this latest session Open Haus to have a conversation about scaling a brand across multiple countries. He shared strategic insights on:

✅ The value in focusing on similarities, rather than differences, when scaling globally

✅ Regulations – the good, the bad, and the ugly

✅ The logistics of pivoting away from the correlation-based metrics to incrementality testing

✅ Why skepticism and humility are so important in marketing

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Connect with Us:

🌐 Website: https://haus.io/

📱 Olivia's LinkedIn: https://www.linkedin.com/in/olivia-kory-50230812/

📱 Juan's LinkedIn: https://www.linkedin.com/in/juanbongiovanni/