Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
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Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
Journalist Mike Shields on PR Being Even More Dead
Open Market
33 minutes
3 months ago
Journalist Mike Shields on PR Being Even More Dead
Traditional PR is dead! But don't take our word for it. Ask an actual journalist, former Wall Street Journal and AdWeek reporter Mike Shields. Mike tells Joe and Eric why Joe's shtick about throwing out the 2005 marketing playbook resonates with him, how to actually succeed at traditional PR or media relations, and what adtech companies can do instead to get the word out.
Open Market
Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
