In this episode of Open to Work: Beyond the Label, host Laura Colon sits down with Avigail Lutwak, a seasoned leader in brand marketing.   Avigail opens up about her path through leadership, career transitions, and how staying true to your values fuels lasting success. She shares how personal branding, social media, and storytelling are not just tools, but transformative forces in building connections and driving results.   They explore the balance between creativity and data in marketing, the dynamics of empowering teams, and why understanding the customer journey is key to driving audience engagement. Avigail’s insights offer both inspiration and actionable strategies for anyone navigating a career pivot, leading a team, or building a brand with authenticity and intention.   Whether you're a marketer, a leader, or someone open to new career opportunities, this episode is packed with wisdom to help you embrace change, tell your story, and grow with purpose.